NOWwhere
NOWwhere is a creative studio and Web3 marketplace reimagining how artists and collectors connect in the evolving world of digital expression. Coined as the “Netflix for digital art,” NOWwhere was built to help artists tokenize, showcase, and sell their work, while offering collectors AI-powered recommendations and a gamified discovery experience. With multi-chain support and a creator-first approach, the platform is designed to unlock new creative and commercial possibilities in the decentralized art space.
Organization
NOWwhere
Initial Timeline
7 months
Engagement
Agile
Services
AI Development
Blockchain Development
Web Development
Technology
Computer Vision
ResNet Model
Gamified Learning Loop
Flow Blockchain
Smart Contracts
Arweave
The Challenge.
In 2021, as the demand for tokenized art surged, the digital space became fragmented and overwhelming. NOWwhere identified a gap in three key areas:
- Discoverability
Existing marketplaces lacked the ability to search and curate art meaningfully (e.g., finding “Monet-style” digital collectibles was virtually impossible).
- Artist Enablement
Artists struggled with onboarding into blockchain-based ecosystems, tokenizing their work, or reaching collectors.
- Trust & Transparency
There was no unified standard to verify and evaluate tokenized digital works across platforms, resulting in uncertainty and fragmented credibility.
Our Strategy.
Troon partnered with NOWwhere to develop an intelligent, full-service digital platform that would transform how digital art is discovered, evaluated, and transacted. Central to our approach was the integration of AI to power personalized recommendations and enhance trust in digital assets through data-backed validation.
Platform & AI Development
- Built a scalable custom platform for artists to create, list, and manage their tokenized storefronts.
- Implemented an AI recommendation engine using a fine-tuned ResNet50 neural network to classify artworks by style (e.g., impressionism, realism) and match users based on visual preferences.
- Trained on over 80,000 fine and digital art images across 25 attributes, achieving 85% classification accuracy in tests.
Gamified Discovery Experience
- Developed an interactive Explorer journey where users learn, tag, and rate art while earning rewards.
- Enabled art “hot/cold” rating and metadata tagging by users to refine AI recommendations and engagement.
Creator Support & Validation Tools
- Created NOWcert: a validation certificate powered by real-time market data and rating metrics.
- Introduced the NOWwhere Standard: a new meta-tag that includes Explorer ratings, verified attributes, and a seal of authenticity.
- Built in support for externally sourced digital assets and full-service production through NOWstudios.
Final Design.
Conclusion
NOWwhere successfully launched as a one-of-a-kind digital art platform, helping creators enter the tokenized art space with ease while offering collectors personalized discovery experiences. With numerous artist partnerships and early sales, the platform set a new standard for how digital art is discovered, evaluated, and transacted. By combining creative vision, advanced AI, and blockchain validation, NOWwhere is redefined how the world connects with digital art.
