Million Gardens Movement
With global food insecurity issues on the rise, founders and philanthropists Frank Giusta and Kimbal Musk realized the potential for people to grow their own gardens. They needed a website that would be philanthropic and engaging for the large audience they planned to support.
The Challenge.
The website needed to be flexible and allow users to create accounts and customize their garden pathways. The website needed to be able to support community engagement in various ways and encourage people’s love of gardening.
The Approach.
To handle the requirements, we developed a custom web app embedded in WordPress using PHP, Javascript and a MySQL database. This allowed users to create accounts, and for the client to be able to manage the content easily.
As Seen In.
Conclusion
The Million Gardens Movement captured hearts and star power. With celebrities like Harrison Ford, Zooey Deschanel, Salma Hayek, Maye Musk, Karlie Kloss, and others on board, it gained massive momentum across social media. With 3,068 new gardens planted, it became a vital tool for philanthropists driving sustainability. Built with Troon’s expertise, the platform inspired, connected, and empowered a thriving community.
