Greyter Water Systems
Greyter Water Systems is a leading provider of water recycling solutions, helping residential and commercial buildings significantly reduce their water and wastewater demands. With a focus on sustainability and innovation, Greyter designs systems that capture and treat graywater, rainwater, and stormwater for non-potable uses like toilet flushing, irrigation, and cooling towers. Their solutions support developers, builders, and municipalities in building more water-efficient communities across North America.
Organization
Greyter Water Systems
Initial Timeline
2 months
Engagement
Fixed Fee
Services
Web design
UI/UX
Web development
Content writing
SEO Optimization
Technology
WordPress
The Challenge.
As Greyter continued to grow and expand its reach across North America, their website needed to evolve alongside their mission.
They came to us with a clear goal: to transform their online presence into a high-performing, easy-to-navigate platform that could showcase their solutions, present technical information clearly, and communicate their value more effectively. The project called for a fresh user experience, modern design, a solid development foundation, and a content strategy that could speak to different audiences, all while supporting long-term growth and improving search visibility.
Our Strategy.
The project was approached with a focus on clarity, usability, and long-term scalability. The site’s structure and navigation was streamlined, making it easy for each audience to access the information most relevant to them.
Our design process moved from low-fidelity wireframes to high-fidelity prototypes, ensuring alignment at every stage. The UI/UX was purpose-built to guide visitors through tailored content journeys, with key visuals and messaging placed strategically to highlight Greyter’s value.
On the dev end, we built a custom WordPress site optimized for speed, accessibility, and future content expansion. Case studies were created and integrated to highlight Greyter’s impact, and a foundational SEO layer was added to support long-term visibility.
Final Design.
We’re extremely proud of the new website and the experience of working with Troon. From the start, the process was smooth, collaborative, and actually enjoyable. We were included in every decision, and nothing we asked for was ever an issue. In fact, Troon often brought better ideas to the table than we expected and really elevated the whole project.
The new site finally feels like us. It’s clean, modern, easy to navigate, and houses everything making it a real hub for our audiences. We’ve had incredible feedback and it’s simply Greyt!
John Bell
Co-Founder & CCO, Greyter Water Systems
Conclusion
The new Greyter website brings structure, clarity, and purpose designed to serve everyone from engineers and developers to sustainability-focused homeowners.
More than a redesign, the project delivered a flexible platform that simplifies complex information, elevates real-world impact, and positions Greyter for continued growth in a changing market.
