Age Differently
Podcasters Darius Naigamwalla and Peter Calin are changing the rhetoric around men’s well-being with Age Differently: Meaningful Conversations for Men Over 50. Filled with thoughtful insights and rich discussions, their podcast captures the multi-dimensional nature of (w)holistic health, exploring spiritual, mental, emotional, and physical health, and imagines a future where men actively engage in self-awareness and resilience, transforming their lives through meaningful actions and mindful living.
Initial Timeline
2 months
Engagement
Fixed Fee
Services
Website Design
Branding
Website Development
Content
SEO
Technology
WordPress
The Challenge.
With a big vision and their first season of podcast episodes recorded, Darius and Peter were ready to go to market, and go to market fast. They partnered with Troon to create a custom website featuring a user-friendly design that could grow with their podcast. The site needed space for blogs, event sign-ups, and SEO optimization, all completed in just a few weeks.
Our Strategy.
To support the successful launch of Peter and Darius’ podcast, Age Differently: Meaningful Conversations for Men Over 50, Troon developed a custom website tailored to their specific needs:
- Custom Development
Our team got to work building a unique website from the ground up, which included a layout that facilitated easy navigation and engagement. This bespoke approach allowed the site to stand out and cater specifically to the podcast’s audience.
- Automation
Knowing that Darius and Peter would be actively creating new episodes, we automated the website so that every new video uploaded to YouTube automatically generated a dedicated webpage, streamlining content management.
- User Experience (UX) Design
Troon prioritized creating an engaging user experience at every step. Users can directly access the podcast on the website and easily navigate to five different hosting channels with one click. Videos feature auto-play when hovered over, enhancing interactivity. By focusing on a simple, intuitive design, we ensured that visitors could effortlessly access podcasts, blogs, and other resources, allowing them to dive deeper into meaningful conversations.
- SEO Optimization
To enhance visibility, Troon implemented SEO best practices. This strategy aimed to attract more listeners by ensuring that the podcast ranked well in search results, thereby reaching a wider audience.
- Scalability
The website was designed with future growth in mind, allowing for the addition of new features as the podcast expanded, such as signing up for experiences and integrating a blog.
Final Design.
Conclusion
Agedifferently.com is a clean, streamlined custom website that allows visitors to quickly engage with the robust available content, and go deeper into the powerful and insightful conversations that Peter and Darius continue to host on the podcast and through their blogs. With an easy-to-find and easy-to-navigate design, Age Differently is able to reach their audience, expand their offerings, and continue to have a positive impact on the lives of their listeners. At Troon, we are proud to maintain an ongoing partnership with Darius and Peter, continuously enhancing their site to ensure it remains dynamic and relevant.
