NAJC-TO
The Greater Toronto Chapter of the NAJC played a leading role in achieving the Redress Agreement of September 22, 1988. Today, they have created a proud legacy of advocating for not only Japanese Canadian interests, but other communities alike. It is inspiring and engaging for communities to remember the past and utilize it to empower future generations.
Initial Timeline
3 Months
Engagement
Fixed Fee
Services
Website Design
Website Development
Technology
WordPress
CRM Integration
The Challenge.
Having reached the limit of what their old website could offer, NAJC needed to create a stronger, more organized website that would increase engagement with its diverse audience and make the experience easy and engaging.
Our Strategy.
Design with Purpose
Our plan was to optimize audience engagement through intuitive navigation and seamless organization of information. The website features many historical events and educational resources, so it was important to showcase this while enabling new engagement.
Final Design.
Working with Troon was a game-changer for our organization. Our website now authentically embodies our history and vision. It was a priority for us to work with a team that understood and reflected our commitment to human rights in Canada. Their dedication and creativity in capturing our values transformed our website into a powerful tool that beautifully represents our mission.
Lynn Deutscher Kobayashi
President, NAJC – Toronto Chapter
Conclusion
Seamless user experience with a positive impact. The re-imagined website captures the purpose and the impact of the organization’s mission.
